Bodyarmor SuperDrink (stylized as BODYARMOR) is an independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the Board of Directors and becoming the third largest shareholder.
Video Bodyarmor SuperDrink
Flavors
- Fruit Punch
- Orange Mango
- Strawberry Banana
- Lemon Lime
- Tropical Punch
- Mixed Berry
- Grape
- Blackout Berry
- Watermelon Strawberry
- Lemonade
Maps Bodyarmor SuperDrink
Discontinued flavors
- Blueberry Pomegranate
- Cherry Citrus
- Tropical Mandarin
- Raspberry Blueberry Goji
- Pomegranate Acai Green Tea
Lyte flavors
- Peach Mango
- Cherry Berry
Water
- Electrolyte Water
Ingredients
The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate(color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and 'natural flavors'.
Partnerships
Bodyarmor has partnered with Andrew Luck, Mike Trout, Rob Gronkowski, Skylar Diggins, Sydney Leroux and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.
Legal Issues
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour's name and logo to sell its sports beverage products.
Terms of the settlement have not been disclosed. The lawsuit had alleged that alleges that Body Armor's name, the "interlocking" logo on its sports drink bottles and use of the phrase "Protect + Restore," infringe on Under Armour's trademarks.
References
External links
Source of the article : Wikipedia
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